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Thursday, January 15, 2009

Branding of the Obamas hope


A Web site and a live D.C. event let Ikea fans renovate the oval office and their own home offices.
To celebrate the upcoming inauguration of President-elect Obama on Tuesday, Swedish-born home retailer Ikea has built its own version of the Oval Office in a busy Washington, DC, train station using Ikea merchandise in place of the national heirlooms the new incumbent will have at his elbow. link »

http://promomagazine.com/eventmarketing/news/ikeas-builds-oval-office-0114/ · Original page




Ikea Builds Oval Office in Busy Washington Train Station, Pespi

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